The order/demand capture systems obtain information about a specific customer order as it happens. The software aggregates and evaluates customer orders and calculates how much of what product should be made in the future.  There, the information received by these systems would be critical in order to improve the forecasting accuracy, fill rates, and customer satisfaction. If the amount of lost demand is significant, a company would become continuously out of stock of highly requested items, as purchases will never be forecasted to true demand.